Everyone on the writing sites, blogs and communities are talking about “fans”. Some say that social media is the way to get them; others talk about the “million fan fallacy”. Some talk about “true fans” as opposed to people who just ‘like’ your facebook page. You can find countless people talking about the correct marketing strategy to get all these fans.
It occurred to me today that this is farming, with people as the crop. When you friend as many people as you can on every social media site possible, start a blog or Youtube channel you are planting the seed. When you comment here and there, show an interest in other people life/work/family, write blog posts, read blog and comment, make a new video or put your stories up as podcasts that is the fertilizing and watering. The idea is that if you do this enough you will get “fans” who are harvested when they buy your books.
If your books are good then the “fans” will buy each new book.
I am doing this. There is a good chance that you are doing this. Many of the blogs I read are those of other writers. Most of my communities are for writers. All of us say we are there to learn new skills and make friends, but really we are thinking “I am a reader, I read tons of books, all writers must be readers, I bet writers will buy my book”.
But there might be a big problem with this theory. I don’t think about buy and selling at the same time. This is not like going to a WoW merchant, where you sell all your old stuff and buy new stuff in the same window. I don’t often think of reading as work/research. Sure, each time I read a book it sparks my imagination and helps me be a better writer. But when I am “working” I am not actively looking for the next book to read in my leisure time.
When I am farming for people that is work. Marketing is the most worky work I can think of involved with writing. So far, I think I have only bought two books while doing people farming; one because the book looked interesting and the other because I liked the blogger. So, it can happen, but I have looked at the pages of maybe a few hundred people, so don’t hold your breath. I don’t think a single person I have met from writing communities or blogging has ever bought my book. So far people I know in person buy it. Some of them just because they want to support me emotionally, not because my writing interests them.
I have two goals that don’t play well together:
-Find my future “fans” when I market and convince them to give my work a try.
-Find the best new writer each time I finish reading a book.
There are people out there who would love my stories or want to be my “fan” because of how awesome I am. I am a fan of lots of people, but honestly very few of them are indie writers. I know there must be indie writers out there I would love, but I mostly read popular, established writers because it is easy to find the ones that matches my tastes.
Here in lies another problem; the soil in which we plant our seeds.
You might not ever be a fan of my writing, and I might not ever like yours. You can market to me all day about, a Christian romance novel or a sports related mystery, and no matter how good it is I will not buy it. Ever. If you don’t like sci-fi, fantasy and feminism you will never like my books.
The big publishers marketing works for them, because they can throw so much advertising out that some of the seeds will have to germinate even if they don’t try to find the right soil at all. They put up posters of their new books in the book stores, we can’t do that. They send their author’s out on book signing, advertising it on the radio and newspapers. I don’t even have a physical copy of my book to sign. They send their authors to conventions, where I am just possible person to farm. They make deals with movie people and famous readers.
As indie authors we don’t have their reach or resources to do that sort of throwing to the wind marketing, and yet we try so hard, wasting our efforts. But there must be something we can do. I can’t think of anything right now to try to make you love me (other than be lovable which I am rocking), but I do have an idea of how to maybe find some indie authors I might like.
My mind is fertile soil, come plant your seed.
Off the top of my head my favorites you have heard of are Terry Pratchett, Jim Butcher, Christopher Moore, Susan Collins, Neil Gaiman Octavia Butler, Lovecraft, Douglas Addams and Poe.
I like fantasy and sci-fi with a nice amount of action, but not all action. I like humor thrown in as well as the strange or absurd. I am a big fan of YA novels, especially with strong female characters. I like urban fantasy, steam punk and weird westerns. Creepy and dark, without being gory torture porn, is also a favorite.
I don’t like the type of fantasy that is centered on romance/sex. Some romance and sex is great, but if that is the main plot then I am not your audience. I don’t dig non-consensual sex especially or women being abused. I am not a big fan of books where sadness is the goal.
If you like at least half of the above authors and you think your work or something you have read is what I am looking for then comment here. I will check you out. If I buy your book I will review it honestly. So don’t try to trick me.